OEM FAQ 50
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General
Questions
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| 1 |
What is manufacturing
outsourcing?
Manufacturing outsourcing occurs in several different ways. First,
a company can outsource the production of components, which are then
assembled by the Purchaser at their own facility. Second, a company
can outsource solely the assembly function of the final product while
continuing to manufacture the component parts itself. Finally, a company
can outsource both the component part manufacturing and assembly functions,
essentially removing the management of the manufacturing function
from the company.
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| 2 |
What is OEM?
OEM stands for Original Equipment Manufacturing or Manufacturer. Original
Equipment Manufacturing is a process in which an organization retains
the services of a manufacturing service provider to make a product
or component of a product exclusively for that purchasing organization.
We use the terms 'OEM' and 'manufacturing outsourcing' interchangeably,
although the term 'OEM' can represent both outsourced and subcontracted
manufacturing.
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| 3 |
Why would a Purchaser
want to use OEM?
Manufacturing outsourcing can allow an organization to benefit from
the following: new skills; more effective management; additional time
to focus on core competencies; avoidance of costly investments; enhanced
ability to meet product and growth cycle requirements; improved flexibility;
reduced overall costs; improved investor relations; general appeal
to new investors; improved investor-related ratios; the ability to
maintain a classic product; improved internal manufacturing performance;
and a newfound ability to spearhead a reorganization process.
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Benefits
of an OEM Relationship
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| 4 |
How could OEM
possibly allow a Purchaser to utilize effective management? How could
OEM allow Purchasers to focus more time and energy on the core competencies
of my business?
An OEM Supplier or manufacturing service provider can alleviate problems
of high turnover, absenteeism, poor product quality, and excessive
deadline tardiness for the Purchaser by substituting their [the OEM
Supplier's] effectively managed manufacturing process - that may not
be plagued with such problems - for the Purchaser's inefficiently
managed manufacturing process. Rather than a company's managers having
to spend the bulk of each day concentrating on day-to-day issues involved
in the manufacturing process, a company can hire an OEM to focus on
the daily problems, while in-house managers spend more time on strategic
issues like market positioning, new product development, mergers and
acquisitions, and long-term financing.
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5 |
How does manufacturing
outsourcing reduce the need for costly investments?
Using a manufacturing service provider allows the Purchaser to avoid
making large investments in the manufacturing of the good that is
now being outsourced to the OEM Supplier because that service provider
will either already have the tools needed to produce the good or will
then be responsible for undertaking the significant investments.
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6 |
How could manufacturing
outsourcing assist a Purchaser's company when they are in the fast
growth stage? When Purchasers are in a seasonal business? When Purchasers
are in a cyclical business?
A company at risk of not meeting consumer demand due to rapid demand
growth or product cycle highs can utilize an OEM's capacity to ensure
consumer satisfaction by structuring delivery of the goods according
to the varying demand levels. For example, a toy company could structure
delivery of the toys manufactured by the OEM Supplier so that the
toy company received twice as many in November than they do in June.
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| 7 |
How can manufacturing
outsourcing actually improve the flexibility of my cost structure?
Purchases from an OEM Supplier will fluctuate depending on the number
of transactions made - allowing the company to move from a fixed cost
basis of production to a variable cost basis. Such a move allows a
company to essentially "free-up" needed cash from what would traditionally
be a fixed cost (property, plant and equipment) to a less demanding
(and hopefully less expensive) variable cost (cost per unit sold by
the OEM Supplier to the Purchaser).
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| 8 |
How can OEM actually
save and/or reduce costs?
Utilizing an OEM provides a distinct production cost advantage based
on the OEM's ability to produce the good using existing production
capacity (property, plant and equipment), cheaper labor, a larger
knowledge base (to increase efficiency) and many other factors detailed
in this section. Keep in mind, that such a reduction in costs potentially
enables the Purchaser to maintain price levels and, thus increase
the available profit margin!
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9 |
How could an OEM
Supplier help a Purchaser to maintain production of a classic product?
By outsourcing the production of the classic product, the Purchaser
is able to "free-up" cash for research and development while (as shown
in the cost saving question) enhancing the profitability of the classical
product, as well.
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| 10 |
How could manufacturing
outsourcing improve the internal performance of a Purchaser's company?
How could OEM help a Purchaser start a reorganization process within
their company?
Putting in-house Suppliers at risk of losing production to a manufacturing
service provider by instigating the offer/bid process has been utilized
in the past to instigate enhanced effectiveness among the internal
production staff.
By outsourcing the manufacturing function (a traditionally significant
part of a company's employee and asset base), a company is more easily
able to instigate change in the organization toward the more appropriate
size and shape because of the increased flexibility resulting from
the paring down of the organization's excess employee and asset bases.
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Locating
OEM Partners
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| 11 |
Where does a
Purchaser locate an OEM Supplier?
Sources of manufacturing service providers are many. Aside from utilizing
the convenience and security of MyOEM.com, a Purchaser can start by
first looking at Suppliers for past purchases by looking at purchase-order
or Supplier-history files. Next, a company can ask company personnel
in such areas as engineering and maintenance for suggestions. If a
Supplier still has not been located, a Purchaser can then look for
local Suppliers in the Yellow Pages. If no local Suppliers exist,
a Purchaser can use library resources like the Thomas Register and
Moody's Industrials, which list information regarding Suppliers by
commodity and company name.
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12 |
Where does an
OEM Supplier locate an OEM manufacturing Purchaser?
Sources of Purchasers are many. Aside from utilizing the convenience
and security of MyOEM, an OEM Supplier can start by first looking
at Purchasers for past purchases by looking at purchase-order or purchaser-history
files. Next, a company can ask company personnel in such areas as
engineering and maintenance for suggestions. If a manufacturing service
provider still has not been located, an OEM Supplier can then look
for local Purchasers in the Yellow Pages.
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Risk
of an OEM Relationship
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| 13 |
What are the
risks associated with utilizing OEM?
The primary risks associated with utilizing a manufacturing service
provider are the following: that the relationship between an OEM and
an organization may become strained if the OEM's financial situation
becomes negative, controlling interest of the OEM changes, or an OEM
initiates a change in its' fundamental strategy/structure; that the
technological needs of an organization may become more sophisticated
than a given OEM is capable of handling; and that an organization
with an existing investment in manufacturing in relatively small communities
that are dependent on that organization puts itself at risk of negative
publicity and employee morale.
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14 |
Does a manufacturing
outsourcing relationship put a Purchaser at risk of losing their intellectual
property - those intangible elements held by a Purchaser that, if
known by rival organizations, would take away the Purchaser's competitive
advantage?
Such a risk is definitely a concern when dealing with an OEM Supplier.
However, a company can reduce this risk by engaging in a thorough
due diligence process when choosing the OEM Supplier, by tightly controlling
the transition phase to the manufacturing service provider and by
continually monitoring the OEM Supplier's subsequent activities to
ensure that such threatening action does not occur.
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15 |
If a Purchaser
develops a need for technological capabilities that the Purchaser's
OEM Supplier is not equipped to handle, is the Purchaser obligated
to continue using the manufacturing service provider until the contract
has been satisfied?
In the OEM Supplier -Purchaser agreement, if the scope of the Purchaser's
business changes and the manufacturing service provider is unable
to technologically function for the benefit of that Purchaser, the
Purchaser may terminate the agreement without additional cost or liability
(unless otherwise specified in the contract) placed upon their organization.
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| 16 |
What are the
possibilities for a Purchaser to attempt an early termination of the
contract?
Early termination of a contract is possible for any irreparably negative
event involving the technological, fundamental or financial change
in either company. As a result, the possibilities for either the Purchase
or the OEM Supplier to attempt an early termination of the contract
is high depending on the risky nature either of them possesses.
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17 |
What is the best
way to alleviate the risks associated with utilizing manufacturing
outsourcing? If a Purchaser contracts with several different OEM Suppliers,
is the Purchaser's risk compounded or do more Suppliers decrease risk
by adding security?
By utilizing the above termination clauses and diligently choosing
a quality Service Provider, a company can protect itself against irreparable
harm that could potentially result from an OEM Supplier - Purchaser
relationship.
By contracting with multiple OEM Suppliers, a company can alleviate
risk by transferring incoming production from one manufacturing service
provider to another in the event of increasing financial or country
risk, increased demand base, or lack of technological capability of
one OEM Supplier versus another.
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18 |
What is the best
way to alleviate the risks associated with an international Purchaser?
The most effective way to alleviate risk associated with an international
Purchaser is to ensure that the financing of the transactions provides
the OEM Supplier with a guarantee of payment through a secure bank
or factoring institution. In addition, a manufacturing service provider
should make absolutely certain that it is aware of any possible scope
changes in the business and what those scope changes would require
in the form of technology held by the OEM Supplier. Another preventative
measure to alleviate this risk is to incorporate a penalty into the
contract in the event that the Purchaser chooses to opt out of the
contract due to a change in the scope of the business. Such penalties
are termed "termination fees" or "payment for unearned profits."
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| 19 |
Does an attempted
risk aversion decrease an OEM Supplier's chances of completing a contract
with a potential Purchaser?
Measures taken by an OEM Supplier to reduce the risk of financing
the transaction are now commonplace. Thus, this form of risk alleviation
should not decrease one's chances of completing a contract with a
potential Purchaser. However, as will be demonstrated in the financing
section, some forms of financing are more acceptable than others.
For example, pre-payment is the least acceptable form of payment for
the Purchaser and the most acceptable for the manufacturing service
provider. Accordingly, this form of payment relatively decreases the
chances of completing a contract with a potential Purchaser versus
other, less restrictive, forms of payment.
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The
Future
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20 |
What does the
future hold for manufacturing outsourcing (OEMs) and outsourcing in
general?
The future of outsourcing is going to be greatly influenced by the
experiences of the companies willing to attempt such a relationship.
While low-cost and low-strategic value forms of outsourcing will undoubtedly
expand, high-cost and high-strategic value forms of outsourcing (such
as an OEM relationship) simply have too much at stake to be undertaken
on a whim. However, because of the added interaction among OEM Supplier
- Purchaser partners that is currently in place with electronic means
(internet, e-mail, information technology systems, etc.), the needed
security for such relationships exists. The potential cost savings
are now accompanied by measures to reduce the risk of achieving such
savings. Thus, the propensity for a company to attempt an OEM Supplier
- Purchaser relationship and succeed will most certainly continue
to expand.
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21 |
What sort of
promise does the future hold for the prospects of the OEM Supplier
business?
The future of outsourcing is going to be greatly influenced by the
experiences of the companies willing to attempt such a relationship.
While low-cost and low-strategic value forms of outsourcing will undoubtedly
expand, high-cost and high-strategic value forms of outsourcing (such
as an OEM relationship) simply have too much at stake to be undertaken
on a whim. However, because of the added interaction among OEM Supplier
- Purchaser partners that is currently in place with electronic means
(internet, e-mail, information technology systems, etc.), the needed
security for such relationships exists. The potential cost savings
are now accompanied by measures to reduce the risk of achieving such
savings. Thus, the propensity for a company to attempt an OEM Supplier
- Purchaser relationship and succeed will most certainly continue
to expand.
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| 22 |
Will global demand
for manufactured products current OEM Suppliers can produce continue
to exist?
Depending upon the nature of the product, each and every OEM Supplier
should often address this question in order to assess the company's
ability to meet its' strategic goals in the future. Analysis of this
question should emphasize research of the current state of the art
and how the state will most likely change into the future, determining
the future needs of the Purchaser, and matching those changes and
needs against the technological capability of the company.
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| 23 |
How important
is the financial position of the Purchaser and OEM Supplier?
The financial position of the Purchaser should be strong with respect
to the funds available to pay the amount of work the OEM Supplier
completes. That is, while the Purchaser may not have a tremendous
amount of cash with which to complete a transaction, the Purchaser
should already have access to the funds through a securing bank that
can ensure payment upon completion of the work.
The manufacturing service provider should maintain a financial position
that secures the necessary funding for all associated costs of manufacturing
the product for the Purchaser.
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| 24 |
Would it benefit
an OEM Supplier to attempt to form an alliance with the other OEM
Suppliers who are performing the same manufacturing function?
Inconclusive. Based upon the premise of economies of scale and scope,
an OEM Supplier could potentially benefit from allying itself with
another manufacturing service provider. However, as with any merger,
acquisition or alliance, such pursuits present as many dangers as
opportunities. Thus, the best recommendation is to thoroughly assess
the situation and make a decision based upon the hundreds of factors
associated with such an opportunity.
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| 25 |
How will an increase
in the number of capable manufacturing service providers affect the
competition OEM Suppliers currently face? Affect the price OEM Suppliers
are able to demand per unit? Affect the contract terms manufacturing
service providers are able to negotiate?
Although there will undoubtedly be an increase in the amount of capable
OEM Suppliers throughout the world, the number of organizations looking
to retain manufacturing service providers will also increase. As a
result, the ability of OEM Suppliers to find potential Purchasers
will not be hindered as much as the inability of OEM Supplier's to
meet the technological needs of those Purchasers.
As with above, the key to the possibility of price changes does not
necessarily come from increased competition. Rather, the ability of
competitors to simply produce the good cheaper because of better technology
will more significantly influence the price OEM Suppliers are able
to charge for their services.
Due to the increased need for manufacturing service providers by small
and midsize companies, the ability of OEM Suppliers to negotiate shared
rewards in exchange for shared risk will be enhanced. However, with
regard to large companies, the opportunity to negotiate these more
favorable terms is less likely because they will be attempting to
lock small and midsize companies out of gaining favorable terms by
tying up OEM supply capabilities in long term contracts.
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26 |
What will be
the future of the market relative to OEM Suppliers ability to gain
the opportunity to form alliances with other manufacturing service
providers? With venture capitalists? With additional purchasing companies?
A continuing trend for companies is to have one Supplier for several
different services and/or component parts of a product. Since most
OEM Suppliers are limited by the scope of their manufacturing capability
and geographical area, they will be forced to come together to offer
bids to companies that contain the full spectrum of services desired.
Thus, a requirement will exist for a lead Supplier who will coordinate
the activities of the alliance.
In order to reduce risk of a start-up company proving itself unable
to perform the manufacturing tasks needed to succeed, venture capital
organizations now have the opportunity to ally themselves with Suppliers
whom they know to be of the highest quality. These Suppliers would
then be hired as a stipulation to the start-up by the venture capital
organization in order to ensure that the manufacturing tasks are performed
as needed. In such an arrangement, some manufacturing service providers
are reluctant to ally themselves with a start-up that does not represent
a substantial revenue boost at inception. However, the promise of
growth will lure a significant portion of these OEM Suppliers to ally
themselves with the venture capital organization.
OEM Supplier - Purchaser alliances may arise for two reasons. First,
an alliance may arise to market a component part, software or an entire
product that was created by the manufacturing service provider for
the Purchaser. This product is then marketed elsewhere while both
companies benefit from the profits generated because the OEM Supplier
made the product while the Purchaser funded its construction. Second,
an alliance may arise when a Purchaser decides to acquire the OEM
Supplier (and sometimes vice versa) in order to gain more control
over the manufacturing process, keep it from going bankrupt, or simply
ensure that the manufacturing service provider continues to provide
for the Purchaser with the best terms possible in the long run.
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The
OEM Transaction
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27 |
How does the
transaction process begin in an OEM project?
After locating potential OEM Suppliers from the various sources available,
a Purchaser should begin paring down the possible Suppliers. This
should start with a simple determination of whether or not the potential
Suppliers desire to sell to the Purchaser.
If such interest does exist, a Purchaser should then observe the condition
of the OEM Supplier's plant and equipment, the general financial state
of health, the relative activity level of the organization, location
of the other manufacturing service providers, and the Suppliers' view
and use of technology. The remaining qualified candidates should then
be evaluated against the following questions and how the responses
adhere to the needs of the Purchaser: How long has the Supplier been
in business? Who are the principal owners and managers? Who are the
Supplier's major customers? May the Purchaser contact them to perform
due diligence? What have been the Supplier's business trends over
the past ten years? What is its history in labor relations? Is there
a union? When is the contract due for renegotiation? What percent
of sales is spent on research and development? What quality-control
systems do they use? What is current backlog and delivery lead-time?
What is its history of price changes? Etc.
After completion of all of the above analyses, an organization should
be able to fill out a statement of qualifications (SOQ) to create
a list of firms they believe are qualified to bid on the Request for
Proposal (RFP).
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28 |
What is the purpose
of a statement of qualifications (SOQ)?
The statement of qualifications purpose is to pare down the number
of qualified OEM candidates into a number that is efficiently manageable.
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| 29 |
What is a Request
for Proposal (RFP)?
An RFP is a document sent to prospective OEM Suppliers that gives
the Supplier background information about the Purchaser and its industry,
describes the nature of the OEM service desired, the specific tasks
expected of the manufacturing service provider, any current transaction
volumes, the Purchaser's performance criteria for the OEM Supplier
and a deadline for when the RFP must be received by the Purchaser.
Note: that a Request for Proposal (RFP) is synonymous with a Request
for Quote (RFQ).
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| 30 |
What is the most
effective way to structure a Request for Proposal (RFP) to convey
exactly what a Purchaser wants to be conveyed and to avoid potential
problems in the future?
The most effective way to construct and structure an RFP is to thoroughly
itemize all tasks that are to be completed by the OEM Supplier and
the expected transaction volumes in great detail. The great amount
of detail is necessary because if a Supplier bids on an RFP that contains
incorrect or unclear tasks or expected transaction volumes, the Purchaser
will have to use often-precious time to negotiate further with the
OEM Supplier than would otherwise be necessary. The following is an
example of how a Purchaser could structure an RFP that can help ensure
that it is as clear as possible:
| General Section |
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Format for and outline of the proposal |
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Detailed description of the services sought |
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Specific guidelines for performing the work |
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Detailed analysis of the factors that will be
used to evaluate the proposals and weights for different factors
|
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A sample of the contract form that will be entered
into |
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Notice of any proposal meeting dates, logistics,
etc. |
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·Due date of the response from the proposal |
| Cost Section |
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Labor hours and rates by individual or category |
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·Cost multiplier for overhead |
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·Direct expenses (for allowable expense items
that are also set forth in the RFP) like cost of transport,
living expenses, car rental, gas, etc. |
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Allowable profit level |
| Technical Section |
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Open-ended questions to be answered by the OEM
Supplier: |
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Qualifications for performing the work |
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·Demonstration of an understanding of the work
to be performed and performance metrics to be met |
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Description of the approach to meet the needs
of the Purchaser |
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Description of the supply team (experiences,
resumes, etc.) along with any plans for additional staffing |
In addition the above sections, there are some other questions that
should be addressed with regard to including the necessary information
in the RFP.
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| 31 |
How should quality
requirements be stated?
Quality is one of the most difficult aspects of international trade
to define and accurately assess because of the difference in quality
between such things as a pacemaker and an everyday hex nut. Further,
while certain definitions of quality may involve commercial grade
and/or required trade custom levels, others may have to adhere to
federal standards or, at the very least, blue-print specifications
of either the Purchaser or OEM Supplier. Fortunately, each of these
varying definitions of quality do demand that the products produced
are uniform in quality - one unit's quality is as good as another
unit's quality of the same product - and that the products meet or
exceed the expectations of the Purchaser.
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| 32 |
How can Purchasers
assist manufacturing service providers to assure the quality levels
required are understood and attainable?
The most effective way to assist OEM Suppliers in understanding and
attaining the given levels of quality is to have a process engineering
team review the desired quality levels at multiple stages of the relationship.
Beginning with an evaluation of the quality requirements in the RFP,
the team will make sure that the requirements are reasonable and attainable.
Then, the team will periodically review the OEM Supplier's operations.
This review will consist of a check of the OEM's process control charts
to see if the units are being manufactured within agreed upon tolerance
levels, a functional test of completed products to see if they function
as desired, and a review of the materials scrap and receiving records
to ensure that all incoming components are acceptable.
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33 |
How many potential
OEM Suppliers should a Purchaser offer an RFP to?
A Purchaser can oftentimes find itself attempting to evaluate too
many potential OEM Suppliers after the Statement of Qualifications
has been completed. This is a problem because it forces the evaluating
personnel to restrict the evaluating criteria, potentially allowing
an undesirable OEM Supplier - Purchaser relationship. As a result,
the most common recommendation is to pare down potential candidates
as much as possible in the SOQ stage so that the Purchaser has no
more than six or seven potential Suppliers for any given unit.
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| 34 |
How long should
a Purchaser wait to receive all respondents to the RFP?
Depending upon the nature of the purchase, different lengths of time
may be required for different products. However, the typical length
of time to wait for responses to the RFP is approximately three weeks,
with additional time granted to all candidates for purposes of clarification
to the RFP.
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| 35 |
What is a typical
timeframe for evaluating potential OEM Suppliers?
A significant mistake made by many Purchasers is that they spend too
little time evaluating the bids. Much like having too many potential
candidates, allowing an insufficient amount of time to evaluate the
candidates puts the Purchaser at risk of narrowing the selection criteria
even to the point to where the lone factor is lowest price. Such action
again puts the Purchaser at risk of choosing a manufacturing service
provider who is not the best choice, and possibly even the worst.
Thus, it is not unreasonable for a Purchaser to allow anywhere from
six months to a year to choose the best candidate depending upon the
size of the service provided.
In addition the above sections, there are some other questions that
should be addressed with regard to including the necessary information
in the RFP.
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| 36 |
What is the best
way to evaluate potential OEM Suppliers?
While going through the proper due diligence functions, the Purchaser
should begin the process of evaluation by ranking the candidates relative
to their ability to answer the following questions:
|
What is the bid price?
(Note: Make sure that the prices are
all in relation to the same baseline services. If the prices
are not all the same, then request new ones that are.) |
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Can the OEM Supplier meet the quality requirements? |
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Can the OEM Supplier meet the logistics terms
of the relationship, including the delivery needs? |
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Can the OEM Supplier meet the after-sale support
and service needs of the Purchaser? |
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How responsive is the OEM Supplier to possible
design and schedule changes? |
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Is the OEM Supplier's operating style compatible?
(Note: The Purchaser's evaluation team
should spend a great deal of time assessing the management of
each candidate in order to get a good idea of how the OEM Supplier
operates. If the operating style is similar to that of the Purchaser
than it may be beneficial to pick that Supplier in order to
avoid discontinuity within a relationship that may exist for
several years.) |
 |
What is the OEM Supplier's reputation?
(Note: Besides interviewing references
given the Purchaser by the OEM Supplier, the Purchaser should
ask those references for other organizations that may have direct
contact with the OEM Supplier. From these organizations, a more
accurate assessment of the OEM Supplier's reputation will be
gathered.) |
 |
What is the OEM Supplier's level of experience?
(Note: The level of experience should
be evaluated in two distinct areas. First, the evaluation team
should request from each manufacturing service provider all
of the resumes for the persons who will be performing the services
outlined in the RFP. These resumes should be evaluated relative
to the skill level, industry experience and functional experience
held by the OEM Supplier's personnel. Second, the evaluation
team should make sure that the OEM Supplier has not won a service
contract in the past by using experienced personnel to win the
contract and then switching to inexperienced personnel after
that. This is done to protect the Purchaser from joining a relationship
that appears to be better than it actually is with respect to
the applicable experience.) |
 |
Does the OEM Supplier possess a special technical
advantage that the other candidates do not?
(Note: Certain manufacturing service
providers may have a superior technical advantage that may prove
to be invaluable to the Purchaser in the relationship. For example,
an OEM Supplier with particularly high levels of training, patents
or research and development may present a significant quality
upgrade or cost savings to the Purchaser that would not otherwise
be obtained. Just make sure that the given technological advantage
necessarily applies to the needs of the Purchaser.) |
 |
What is the Supplier's financial condition?
(Note: In an OEM Supplier - Purchaser
relationship that typically lasts for several years or more,
a secure financial position within each party is crucial to
ensure that the relationship remains functional. If no secure
financial position exists, then the Purchaser puts itself at
risk of losing the Supplier or having to take great expense
to keep the Supplier afloat until the Purchaser can find a suitable
replacement - either way a non-desirable outcome.
In addition, the evaluation team should perform a more detailed
analysis of the candidates through a Supplier quality audit
or another alternative method of evaluation in order to ensure
that all possible aspects of the relationship are analyzed prior
to forming a partnership.) |
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| 37 |
What is a Supplier
quality audit?
A popular form of evaluation, a Supplier quality audit is a series
of evaluation sheets completed by the evaluation team (each evaluator
analyzing their specific specialty area) that is designed to evaluate
any or all of the following business aspects: quality control, manufacturing,
management, strategic planning processes, training, materials purchasing,
inventory management, warehousing, shipping, materials receiving,
preventative maintenance, facilities management, finance, safety,
data processing areas.
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|
38 |
What are some
potential problems associated with using a Supplier quality audit?
The Supplier quality audit does have several problems. They are the
following: assume that the auditor can fairly audit their particular
factor, assumes that the auditing company could pass the same quality
control assessment, time-consuming, requires full access to Supplier's
facilities, personnel and process, and no assurance that the quality
will continue throughout the relationship exists.
|
Legal
Aspects of an OEM Relationship
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|
39 |
What is the importance
of having a non-disclosure agreement signed prior to entering the
bidding process?
Either the OEM or organization may attempt to utilize information
that is critical to the success of either company to its' own benefit
at the expense of the other company's competitive advantage. A non-disclosure/confidentiality
agreement requires each company to not utilize any such information.
If such information is used anyway, the agreement should allow for
the termination of the contract and allow for the pursuit of punitive
damages.
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| 40 |
How can a company
ensure that all items in the contract are clearly defined so they
do not pose such a legal problem in the OEM Supplier - Purchaser relationship?
The organization and OEM should review all tasks being performed and
verify that all tasks are clearly itemized (with stated performance
appraisal qualifications) in the formal agreement.
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| 41 |
What is the purpose
of having a clause in the contract that allows a third party vendor
to come in and evaluate the manufacturing service provider's financial
position during the time of the contract?
An organization may be unable to verify the financial position of
an OEM and, thus find itself in partnership with a company that is
financially unstable. A clause in the contract that ensures the ability
of an organization to evaluate the financial position of an OEM through
a third-party vendor protects the organization from termination for
bankruptcy or other financially related problems.
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| 42 |
What is the importance
of adding stipulations to the termination fees? What stipulations
should be added?
Stipulations on termination fees allow a Purchaser to limit the possibilities
under which such fees can occur and how much of a fee can be assessed.
The stipulations that should be added are a cap on the possible fees
that can be charged along with a gradual reduction for of payments
over time (for things like severance that would stop after payment).
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What is the importance
of using cost caps in the contract? What cost caps should be added
to the contract?
When dealing with international trade, a good number of escalation
clauses may be built into a contract that may force the Purchaser
into a higher cost category than was anticipated.
Any number of cost caps can be utilized to prevent excessive escalation
of costs incurred by an organization. Such caps should be used whenever
price escalation is possible (for example, additional charges for
units or services requested over and above a certain level) in order
to minimize the Purchaser's vulnerability to excessive changes in
price. For example, a contract may stipulate that an extra $5 be charged
for every additional hour worked on a "rush" project over and above
eight hours a day. A Purchaser would prevent excessive working hours
by stipulating that the contract contain a cost cap that pays such
an amount for extra hours up to an extra $50 in a week - preventing
the excessive compounded costs of labor that are possible.
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| 44 |
What are performance
metrics and why should they be added to the contract?
Performance metrics are inserted in a contract in order to continually
measure the performance of the OEM Supplier against the requirements
set forth in the contract. These metrics provide for penalties if
they are not met. For example, failure to ensure that requests from
an organization to an OEM are processed and responded to in an expedient
manner can hurt not only the communication channels between the two
parties, but the ability of an organization to capitalize on opportunity.
The utilization of performance metrics that are stated in the contract
and penalize the OEM for failure to comply in a timely manner ensures
that the communication channels and opportunity flexibility of the
organization remain in a strong position.
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Marketing
to Potential Purchasers
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45 |
How does an OEM
Supplier ensure that it gets on the potential Purchasers statement
of qualifications (SOQ)?
After going through the process of ensuring that a manufacturing service
provider is being seen by potential Purchasers, the Supplier should
be knowledgeable of the process that it will be put through when the
Purchaser begins evaluating it in order to make it attractive enough
to get on the Purchaser short list - the SOQ. The process that the
Purchaser will go through in evaluating the potential OEM Supplier
is as follows: The Purchaser starts with a simple determination of
whether or not the potential Suppliers desire to sell to the Purchaser.
If such interest exists, a Purchaser will then observe the condition
of the OEM Supplier's plant and equipment, the general financial state
of health of the Supplier, the relative activity level of the Supplier,
location of the other manufacturing service providers, and the Suppliers'
view and use of technology. The remaining qualified candidates will
then be evaluated against the following questions and how the responses
adhere to the needs of the Purchaser: How long has the Supplier been
in business? Who are the principal owners and managers? Who are the
Supplier's major customers? May the Purchaser contact them to perform
due diligence? What have been the Supplier's business trends over
the past ten years? What is its history in labor relations? Is there
a union? When is the contract due for renegotiation? What percent
of sales is spent on research and development? What quality-control
systems do they use? What is current backlog and delivery lead-time?
What is its history of price changes? After completion of all of the
above analyses, an organization will then have a sufficient number
of candidates to fill out a statement of qualifications (SOQ) and
send out Request for Proposals (RFP). Thus, an OEM Supplier would
want to best address the above questions relative to how the manufacturing
service provider can serve the needs of the Purchaser in order to
capture the business of the Purchaser.
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Negotiation
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| 46 |
Why should a
Purchaser demand a very detailed outlay of the baseline services in
an OEM Supplier - Purchaser relationship?
A Purchaser will demand a very detailed outlay of the baseline services
because if baseline services (those services that are most core in
the relationship) are stated very narrowly between the manufacturing
service provider and the organization relatively hidden additional
charges may be permitted that distort the actual price of the goods
being purchased. Thus, the Purchaser will most likely be diligent
in ensuring that the baseline services' costs include as much of the
possible costs that can be included.
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| 47 |
What services
are considered baseline services?
Baseline services are those core services that an OEM Supplier will
provide to the Purchaser. These services usually comprise the most
negotiated aspect of the contract and are usually the price a Purchaser
looks at when determining the price relative to competing manufacturing
service provider.
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Financing
an OEM Relationship
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| 48 |
Which methods
of financing would typically benefit an OEM Supplier - Purchaser relationship
the most? Least?
From the Purchaser's point of view, the most beneficial form of financing
is the open account due to the freedom of the payment terms. The next
most beneficial is the documentary collection the Purchaser can still
refuse to accept the goods for delivery. Third most beneficial is
a letter of credit which is followed closely by factoring because
they allow some measure of freedom to both the Purchaser and OEM Supplier
while alleviating a great deal of risk for both. Finally, cash pre-payment
is the least beneficial to the Purchaser because it puts all of the
risk on the Purchaser rather than the two companies sharing the risk
or the manufacturing service provider taking on the risk.
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| 49 |
Why does the
variable pricing method benefit both the OEM Supplier and the Purchaser
throughout the life of the contract?
Variable costs vary in direct proportion to the usage level. Variable
costs will decrease relative to the price per unit as the production
level rises and rise as the production level falls. For example, the
price per unit to manufacture twenty component parts may be five$;
whereas, the price per unit to manufacture 100 component parts may
be only $4. Both the OEM and the organization benefit from utilizing
a variable pricing method over a fixed price method because the manufacturing
service provider is protected from losses in a higher than expected
demand situation and an organization is protected form losses in a
lower than expected demand situation.
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| 50 |
What is the most
common form of financing that is used when completing such an international
OEM transaction?
The most common form of financing in an international transaction
is a letter of credit.
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